Brief + -

United Biscuits, the owners of some of UK best loved brands such as Jaffa cakes and Jacobs , were relaunching their sweet range with an ad campaign spanning Tv and whole range of media. Together with Holy-Mountain, Duality designed the presentation for their launch event. The presentation involved a re-interpretation of their brand style guides as well as animations and an extensive information design to express visually their business goals and analysis, in a clear and unobtrusive way